Klarna available

Free Shipping + Returns On All Continental U.S. Orders

The Most Sustainable Jeans on Earth

Get your order on time. Check our Customer Care page for holiday shipping deadlines.

home sustainability our story

Sustainability Our Story

We're raising the bar, not only for ourselves,
but for the denim industry at large.

DL1961 is a family-owned brand, creating premium denim with sustainability at our
core since 2008. Overseeing the entire process from fiber to finished garment,
we pride ourselves on our leading fabric and sustainability technologies.

 

Learn more about how we're taking trash and turning it into your new favorite jeans,
all our eco-friendly materials, and our commitment to social responsibility.

95% of old clothes could be recycled,
but only 15% are.

We've all gotten rid of plastic and old clothes, but where does it all
go? We're taking your old jeans and plastic bottles and turning
them into your favorite high-performance denim.

 

Shredding Into Fibers

Giving new life to old jeans
starts with getting small.

We begin the process by shredding old denim and post-consumer waste
into smaller and smaller pieces, then weaving those into new yarn with
eco-friendly fibers and high-performance stretch.

 

Dyeing and Weaving

State-of-the-art dyeing and weaving.

The yarns are woven into your favorite lifting, sculpting, comfortable
fabrics and dyed using only the highest quality Dystar Liquid Indigo
pigments to minimize harmful byproducts.

 

Construction

Post-consumer waste + waterless
technology = high-tech denim.

Your jeans are constructed and hand-finished using waterless laser and
Ozone technologies in our family-owned manufacturing facilites, which are
fully compliant with International Social & Environmental Quality Standards.

 

Water Conservation

Your jeans take about 1500 gallons
of water to produce. Ours take
less than 10.

Thanks to all the ultra-absorbent fibers and waterless techniques we use
along the way. What's more, we treat and recycle 98% of the water we do
use in our in-house treatment plant.

 

Finished Product

The final product is denim
you can feel good about, in more
ways than one.

Finally, your jeans are quality checked and delivered. You get
sustainably-made jeans that make you look your best and feel even better.

 

98% of Water
Recycled

In our state-of-the-art
in-house treatment plant.

Recycled and
Renewable Fibers

Like Modal® and Tencel™
to reduce water
usage and increase the
life of your jeans.

Clean Dyes

We use Dystar
Liquid Indigo to minimize
byproducts, and no bleach
or harmful chemicals.

Certified Cotton

We adhere to
international standards
to bring you the
highest quality denim.

Ozone and Laser
Technologies

No water or harmful
chemicals needed for
your favorite denim effects.

Solar Power and
Energy Efficiency

Our self-generating
power plant uses solar
panels and heat
recovery to power itself.

Closed-Loop
Manufacturing

We're turning
your trash and old denim
into your new favorite jeans.

Ethical Practices

We're committed
to fair wages,
reasonable hours, and
positive working conditions
for all our people.

Materials

98%
of Water Recycled

In our state-of-the-art in-house treatment plant.

Recycled
and Renewable Fibers

Like Modal® and Tencel™ to reduce water usage and increase the life of your jeans.

Clean Dyes

We use Dystar Liquid Indigo to minimize byproducts, and no bleach or harmful chemicals.

Certified Cotton

We adhere to international standards to bring you the highest quality denim.

Process

Ozone and Laser
Technologies

No water or harmful chemicals needed for your favorite denim effects.

Solar Power and
Energy Efficiency

Our self-generating power plant uses solar panels and heat recovery to power itself.

Closed-Loop
Manufacturing

We're turning your trash and old denim into your new favorite jeans.

Ethical Practices

We're committed to fair wages, reasonable hours, and positive working conditions for all our people.

Sustainability means doing right by the planet, and the people on it.

Introducing our giveback fund, The Pantry. Each month we allocate a portion of our sales to supply necessities to New York City-area shelters and charities.

See who we've been able to work with so far.

NYC Mammas Give Back
A network of moms
dedicated to improving the
lives of NYC area moms
and families in need.
Rise of Broken Women
Providing women and families living in New York City homeless shelters the tools that they need to extricate themselves from the cycle of poverty
Your Bag is Empty
Keep Shopping
My Bag
  • {property.value}
+
Remove

Terms and Conditions

Read the following carefully as clicking "I Agree" checkbox implies that you have read and accepted out Terms and Conditions.

USA SHOPPER ONLY

INTERNATIONAL SHOPPER