Sustainability Our Story
We're raising the bar, not only for ourselves, but for the denim industry at large.
DL1961 is a family-owned brand, creating premium denim with sustainability at our core since 2008. Overseeing the entire process from fiber to finished garment, we pride ourselves on our leading fabric and sustainability technologies. Learn more about how we're taking trash and turning it into your new favorite jeans, all our eco-friendly materials, and our commitment to social responsibility.
98% of Water
Recycled
In our state-of-the-art
in-house treatment plant.
in-house treatment plant.
Recycled and
Renewable Fibers
Like Modal® and Tencel™
to reduce water
usage and increase the
life of your jeans.
to reduce water
usage and increase the
life of your jeans.
Clean Dyes
We use Dystar
Liquid Indigo to minimize
byproducts, and no bleach
or harmful chemicals.
Liquid Indigo to minimize
byproducts, and no bleach
or harmful chemicals.
Certified Cotton
We adhere to
international standards
to bring you the
highest quality denim.
international standards
to bring you the
highest quality denim.
Ozone and Laser
Technologies
No water or harmful
chemicals needed for
your favorite denim effects.
chemicals needed for
your favorite denim effects.
Solar Power and
Energy Efficiency
Our self-generating
power plant uses solar
panels and heat
recovery to power itself.
power plant uses solar
panels and heat
recovery to power itself.
Closed-Loop
Manufacturing
We're turning
your trash and old denim
into your new favorite jeans.
your trash and old denim
into your new favorite jeans.
Ethical Practices
We're committed
to fair wages,
reasonable hours, and
positive working conditions
for all our people.
to fair wages,
reasonable hours, and
positive working conditions
for all our people.
Sustainability means doing
right by the planet, and
the people on it.
Introducing our giveback fund, The Pantry.
Each month we allocate a portion of our sales
to supply necessities to New York City-area
shelters and charities. See who we've been
able to work with so far.