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DL1961 Privacy Policy


At DL1961 Premium Denim, Inc. (“DL1961”), we appreciate the trust you place in us when you choose to visit our website, (the “Website”) and social media pages and we are committed to protecting your privacy. This DL1961 Privacy Policy (the “Privacy Policy”) describes the types of personal information we collect, why and how we collect it, how we use it, and when we share it with third parties. Our Policy also describes the choices you can make about how we collect and use your personal information.

In this Privacy Policy, “we” and “our” means DL1961 and “you” means any person who visits our Website or social media accounts, calls us on the phone, or emails us.

Click on the following links to go directly to the corresponding sections of this Privacy Policy:


We collect different types of personal information in a number of ways, including:

Contact information and identifiers, such as your name, billing and shipping address, telephone number, and email address in order to process your purchase, confirm your order, and ship your merchandise. We may also collect this information from you if you call us, email or, sign up to receive our marketing emails, or utilize the chat/help feature on our website;

Purchase information, such as the items that you purchase, your shipping address and contact information;

DL1961 account information, such as your name, billing and shipping address, telephone number, email address, date of birth, and payment card information. Account information may also include demographic information about you, such as your age or birthdate and gender. By creating a user name and a password of your choice, you may access your account online at any time to view and/or edit your profile, address book, payment methods, order history, wish list, and email preferences. You are responsible for maintaining the confidentiality of your account login information;

Preference information, such as your marketing preferences and merchandise interests;

Geolocation information, such as the location of your device that you use to visit our Website, if your device settings allow us to collect location information; and Chat and call recordings, including information about your chat or call and any information that you share during these interactions.

Social Media Information. We may also collect personal information about you if you choose to enable, log into, or sign on to DL1961 social media sites such as Facebook, Instagram, or Twitter (“Social Media Sites”). When you connect to our Social Media Sites, we may collect personal information that you provide. For example, when you log in with your Facebook credentials, we may collect personal information from your Facebook profile, if permitted– such as your email address, profile picture, and friend list. We use this information to personalize the services we provide to you. If you do not want us to provide us with this information, please change the privacy settings on your Social Media Site accounts.

Device and browsing information and other Internet activity information. We use automated means to collect information about your phone, tablet, computer, or device, and online browsing activity. This information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. We use a variety of means to collect this information, including cookies, which help us improve our Website and deliver better and more customized advertisements to you. If for any reason you do not wish to take advantage of cookies, you may have your browser not accept them, although this will disable some essential features our Website. For more information about the cookies we use and to set your preferences, please see our Cookie Policy.


We work with third-party network advertisers, analytics service providers, and other vendors to deliver our online advertisements to you and to provide us with information regarding your use of our Website and the effectiveness of our advertisements.

Our third-party service providers may set and access their own tracking technologies on your device, such as cookies and web beacons, and may collect or access information about you, such as your device’s IP address, your browser type, your operating system, date and time information, such as when you receive, open, or click a link in an email message from us, and other technical information about your device. Cookies and web beacons, including those set by third-party advertisers, may be used to target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain information such as device identifiers, usage patterns, transaction information, and de-identified information with third-party vendors for advertising and analytics purposes. For more information, including the procedure for opting out, please see our Cookie Policy. If you are a California resident, please see our California Rights section below regarding additional rights you have, including how to exercise your “Do Not Sell My Information” right.


We use the information we collect from you for various purposes, including to:
  • Process orders;
  • Send communications to you about our products, sales, and events;
  • Serve advertising and offers to you based
  • on your interests and online activities, from us or third parties;
  • Improve our Website, customer shopping experience, and quality of service;
  • Enable our service providers to perform certain activities on our behalf;
  • Communicate with you about changes to our Website; and
  • Comply with our legal obligations, policies, and procedures.


We will not sell your personal information to any third party for money. We may share your information under certain circumstances to trusted third parties that help us bring you the products and services we offer. For example, we may disclose your personal information to third parties, such as Shopify, that assist us as follows:
  • To manage a database of customer information;
  • To distribute emails;
  • To process payments;
  • To distribute other marketing materials or advertisements, including on our Website and the websites of third parties;
  • To provide data storage and/or analytics; and
  • To prevent fraud.

We require our vendors and service providers to maintain the confidentiality of all information that we share with them and to use such information only in accordance with the obligations set forth in the agreements we have with them. In addition, we may disclose your personal information to law enforcement agencies, government/regulatory bodies, and content protection organizations to: (i) protect our legal rights, privacy or safety, and that of our subsidiaries, affiliates, employees, agents, contractors, or other individuals; (ii) protect the safety and security of visitors to our online services or other properties; (iii) protect against fraud or other illegal activity or for risk management purposes; or (iv) comply with the law including with subpoenas, search warrants, court orders, and other legal process.


We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement


When a user turns on the Do Not Track preference in their web browser, the browser sends a message to websites requesting them not to track the user. At this time, we do not respond to Do Not Track browser settings or signals. For information about Do Not Track, please visit:


Your personal information may be transferred in the event we sell or transfer all or a part of our business or assets. We will make commercially reasonable efforts to provide you with reasonable notice of such transfer, or as otherwise required by law.


To unsubscribe from our marketing emails, please email us at, or simply click the unsubscribe button found at the bottom of any of the emails that we send you. Please allow us at least ten (10) business days from when the request was received to complete your unsubscribe request.


We implement a variety of commercially reasonable security measures to maintain the safety of your Personal Information. We take appropriate physical, electronic and administrative steps to maintain the security of personal information we collect. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, while we use commercially reasonable means to protect your Personal Information, we cannot guarantee or warrant the security of any information you transmit to us.


Our Website and Social Media accounts may include links to third party websites whose privacy practices may differ from ours. If you choose to purchase products or services through a third party site, or otherwise access a third party site, the information collected by the third party is governed by that third party’s privacy policy. We encourage you to review the privacy policies of any other sites you visit.


Our Website is not intended for children. DL1961 does not knowingly collect any personal information or data from children under the age of thirteen, and will dispose of any such information if we become aware that it has been provided to us. If you believe that your child under the age of 13 has submitted personal information to us in connection with our Website or Social Media Sites, please contact us at so that we may take steps to delete this information.


We may amend this Privacy Policy from time to time. If we change our Privacy Policy, we will post the updated Privacy Policy on this page with an updated date. Under certain circumstances, we may notify you of amendments through additional means, such as posting a notice on our Website homepage or contacting you via email.


The California Consumer Privacy Act provides California consumers with specific rights regarding their personal information, including the following:

the right to request access to the personal information we have collected about you;

the right to request deletion of your personal information;

the right to request disclosure of the categories of personal information we collect, the purposes for which we collect, sell or disclose that information, and the categories of third parties with whom we share the information; and

the right to opt-out of the sale of your personal information.

To exercise any of these rights, please submit a request to us via email or via phone 646-514-9739. We may need to request additional information from you in order to verify your identity. We will begin processing your request once we are able to verify your identity and we will respond to your request within 45 days of its receipt, or we will notify you if we require more time to respond. If we cannot verify your identity or authority to make the request, we will not respond to your request. If we find that your verifiable consumer request is excessive, repetitive, or manifestly unfounded, we may charge a reasonable fee to respond to your request. We will not discriminate against you for requesting any of the rights outlined above.


N.R.S. 603A provides Nevada residents with the right to request that we do not make any “sale” (as such term is defined in N.R.S. 603A) of your “covered information” as such terms are defined in N.R.S. 603A. We currently do not sell covered information, as “sale” is defined by such law, and we don’t have plans to sell this information.


DL1961 stores its information, including Personal Data as that term is defined in the General Data Protection Regulation (“GDPR”), and hosts its website in the United States. If you are located outside of the United States or are using our website from outside the United States, please be aware that your Personal Data will be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The laws that apply to the use and protection of personal data in the United States or other countries or jurisdictions in which we transfer or process personal information may be different than the laws and protections in your country. By voluntarily providing us with your Personal Data and/or using our website, you consent to the terms of this Policy and the collection, use, maintenance, transfer to and processing of your personal data in the United States or other countries or territories, and, unless otherwise stated in this Privacy Policy, we use this consent as the legal basis for that data transfer. If you require further information about this you can request it from

If you live outside of the United States, you may be able to purchase goods offered on our website with the help of third party, Global E (“Global E”). You have the option to provide Personal Data to Global E to process your orders or good through our website. Such information may be considered “Personal Data” in the EEA under the GDPR. Global E shares this Personal Data with us so that we may fulfill or process your orders, facilitate returns, and respond to customer inquiries. If you do not provide such Personal Data, Global E may not be able to process your orders and we may not be able to fulfill your orders, facilitate returns or respond to customer inquiries.



We process your Personal Data only if we have a legal basis to do so, including:
  1. to comply with our legal and regulatory obligations, such as keeping our Website safe and secure and preventing and detecting fraud and abuse;
  2. for the performance of our contract with you, such as when you place an online order;
  3. for our legitimate interests or those of a third party, including sending emails to you about our products, services, promotions, offers, news, and events and improving our products and Website; or
  4. where you have given consent to our specific use, such as when you sign up to receive emails about new products and sales.


DL1961 acknowledges that if you are an individual located in the EU, you have certain rights that you may exercise with respect to the Personal Data that we possess. For example, you may:
  • request access to your Personal Data and certain information in relation to its processing;
  • request rectification of your Personal Data;
  • request the erasure of your Personal Data;
  • request the restriction of processing of your Personal Data;
  • object to the processing of your Personal Data.

If you contact us to exercise on of the rights enumerated above, we may need to request specific information from you to help us confirm your identity and ensure your right to exercise your rights. We employ this security measure to ensure that your Personal Data is not disclosed to any person who lacks the right to receive it.

You also have the right to receive your Personal Data in a structured, commonly used and machine-readable format and in certain cases, to have us transmit your Personal Data to another controller.

If you want to exercise one of these rights please contact us at or write to us at or write to us at You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, or, as the case may be, any other competent supervisory authority of an EU member state.

Right To Withdraw Consent

Where you have provided consent to DL1961 to collect and process your personal data, you may withdraw it at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing it. To withdraw your consent, please contact Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. Whenever you withdraw consent, you acknowledge and accept that this may have a negative influence on the quality of our Website.


We reserve the right to charge a reasonable fee if your request to exercise one of your rights is unreasonable or excessive. Alternatively, we may refuse to comply with the request in such case.

No Automated Decision Making

We do not apply automated decision making or profiling techniques.


As discussed in this Privacy Policy, we work with certain third-party service providers in connection with our online advertising. Our third-party service providers may set cookies or other tracking technologies in connection with providing advertising related services to us. The European Digital Advertising Alliance (“EDAA”) has developed a guide to online behavioral advertising and has developed an opt-out page to manage online behavioral advertising preferences with participating EDAA member companies available at For more information about managing cookies on our Website, please visit our Cookie Policy.


We encourage you to review our Privacy Policy not just the first time you visit our website, but periodically afterward because we may modify our Privacy Policy from time to time. The date of the last update of the Privacy Policy will always be posted below. If we make any substantive changes to our Privacy Policy in the future with regard to how we use your Personal Data, we will incorporate those changes here.


We retain your personal data only for as long as necessary for the purposes it was retained, such as to provide services to you. In some instances, we may retain data for longer periods in order to comply with applicable laws and otherwise as necessary to allow us to conduct our business.


If you have any questions about this Privacy Policy or the security of your Personal Data on our Website, please contact us at This Privacy Policy was last updated on February 11, 2021.

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