We start from scratch with fibers from the US and natural indigo dyes derived from plants.
We're powered by solar energy and our own in-house power generation plant.
Our Environmental Impact Measurement (EIM) software by Jeanologia monitors every piece of denim we make, tracking its water consumption and dye usage.
A traditional pair of jeans is made using 1500 gallons of water. We use less than 10 and treat and recycle 98% of it.
DL1961 uses premium materials and smarter fibers to ensure comfortable, sculpting, and high-retention denim that looks great and never loses shape.
Each pair of DL1961 jeans is made from ethically sourced, premium cotton, and water efficient botanic fibers.
DL1961 works with globally-recognized, eco-friendly factories.
In 2018, we saved approximately 50 million gallons of water through our on-site recycling plant and efficient machinery.
In 2018, we contributed nearly 5,000 pounds of excess fabric to FABSCRAP, a non-profit that upcycles commercial textiles. In doing so we saved 73,102.70 pounds of CO2, the equivalent of planting 865 trees.
We updated our packaging to a fully recyclable, compostable, and biodegradable kraft paper.
We're driven by passion, inspired by our environment, and built on innovation & creativity. Discover jeans with superior fabrics that look great and feel better.
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