INDIGO/ Zone 1 - The Cloud

Our manufacturing process starts with discarded clothing from around the world. Ever wonder what happens to that old sweatshirt after you part with it? Unfortunately, 95% of old clothes could be recycled, but only 15% are. Most ends up in landfills.

The discarded clothing is represented here by a larger-than-life mobile covered in denim scraps. A wall was constructed and the room was painted and carpeted in Yves Klein Blue.

INDIGO/ Zone 2 - The Viewing Room

We’ve partnered with RecoverTM, a leading materials science company, to buy truckloads of post-consumer waste from all over the world, and turn them into new recycled cotton fibers.

In our factory, the new fibers are stored in bails. Stacked here to create an immersive viewing room while footage from our factory floor is projected on the wall.

INDIGO/ Zone 3 - The Fiber Forest

The magic happens when we weave RecoverTM recycled cotton fiber together with bio-based TENCELTM and other regenerative fibers to create brand new yarns. Each meets our high feel and fit standards, with a lower impact on the planet than traditional yarns.

In the most immersive section of the exhibition, we spun yarns around dowel rods and suspended them from the ceiling. Guests walked through to reach the final zone.

Indigo/Zone 4 - The Gallery

The finished product is high-tech denim that not only makes you look good, but can become wearable art.

Here we partnered with artists of different mediums to showcase the beauty and versatility of denim.