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HP 170722

Pre-Fall 2022
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Your Denim’s Digits

The first of its kind in the denim industry, this digital tag is accessed via QR code on the inside waist of our jeans. This allows the customer to see their jean’s journey from fiber to finished garment, giving full transparency into exactly how much water, energy, and recycled materials were used along the way. Now available on Ella Straight. Learn More.

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