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The Most Sustainable Jeans on Earth

Digitag

Your Denim's Digits

The first of its kind in the denim industry, this digital tag is accessed via QR code on the inside waist of our jeans. This allows the customer to see their jean’s journey from fiber to finished garment, giving full transparency into exactly how much water, energy, and recycled materials were used along the way.

The data is achieved through Jeanologia’s Environmental Impact Measurement Software that monitors the environmental impact of garment finishing processes in an efficient and economically viable way. How it works?

We tapped into our community and invited artists, activists, editors and influencers to create their own ultra-sustainable jean. All equipped with their own Digitag, giving full transparency into the process from fiber to finished garment.

MARINA TESTINO

Sustainable Fashion Advocate

SARAH HARRIS

Deputy Editor, British Vogue

EVA LANGRET

Artistic Director, Frieze London

SARAH AHMED

Chief Creative Officer, DL1961

GEROGINA COHEN

Art Dealer, Gagosian

FRANCESCA FEARON

Freelance Fashion and Jewelry Writer

COLOMBA GIACOMINI

Fashion Stylist

CARMEN BELLOT

Fashion Stylist and Writer

OLIVIA BENNETT

Freelance Fashion Writer

MALIHA SOAHIB

Editorial Associate, Vogue Business

LUCY HALFHEAD

Contributing Editor, Harper’s Bazaar UK

LEANNE ELLIOTT YOUNG

Founder, Institute of Digital Fashion

JULIA BRENARD

Contributing Fashion Editor, British Vogue

JAY ANDERSON

Fashion Stylist

HARRIET QUICK

Contributing Editor, British Vogue

INDIA SEHMI

Head of Brand Partnerships, LTK

CAT TAYLOR

Creative Director, Institute of Digital Fashion

SORREL KINDER

Fashion Stylist

MARY FELLOWES

Fashion Stylist and Creative Director

SARAH CORBETT WINDER

Fashion Stylist

Swipe & Tap For More Digits

MARINA TESTINO

Sustainable Fashion Advocate

SARAH HARRIS

Deputy Editor, British Vogue

EVA LANGRET

Artistic Director, Frieze London

SARAH AHMED

Chief Creative Officer, DL1961

GEROGINA COHEN

Art Dealer, Gagosian

FRANCESCA FEARON

Freelance Fashion and Jewelry Writer

COLOMBA GIACOMINI

Fashion Stylist

CARMEN BELLOT

Fashion Stylist and Writer

OLIVIA BENNETT

Freelance Fashion Writer

MALIHA SOAHIB

Editorial Associate, Vogue Business

LUCY HALFHEAD

Contributing Editor, Harper’s Bazaar UK

LEANNE ELLIOTT YOUNG

Founder, Institute of Digital Fashion

JULIA BRENARD

Contributing Fashion Editor, British Vogue

JAY ANDERSON

Fashion Stylist

HARRIET QUICK

Contributing Editor, British Vogue

INDIA SEHMI

Head of Brand Partnerships, LTK

CAT TAYLOR

Creative Director, Institute of Digital Fashion

SORREL KINDER

Fashion Stylist

MARY FELLOWES

Fashion Stylist and Creative Director

SARAH CORBETT WINDER

Fashion Stylist

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