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Instead of buying our materials like other denim brands, we start from scratch with cotton and Lycra from the US and natural indigo dyes derived from plants. Our proprietary cotton wrapping technique ensures our signature premium, high-retention fit and feel.
The plant is partially powered by solar energy and we have our own power generation plant for the sake of efficiency (and because we know we’re up to environmental codes).
Our Environmental Impact Measurement (EIM) software by Jeanologia monitors every piece of denim we make, tracking its water consumption and dye usage. This not only holds us accountable, but lets us see where we can improve as technology evolves.
A traditional pair of jeans is made using 1,500 gallons of water. We use less than 10 and treat and recycle 98% of the water we use.
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