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The Most Sustainable Jeans on Earth

HP 130622

Your Denim’s Digits

The first of its kind in the denim industry, this digital tag is accessed via QR code on the inside waist of our jeans. This allows the customer to see their jean’s journey from fiber to finished garment, giving full transparency into exactly how much water, energy, and recycled materials were used along the way. Now available on Ella Straight. Learn more.

INDIGO

An exhibition in partnership with FRIEZE London.

From DL1961, an exploration of the innovative fibers and sustainable technologies that are set to disrupt the denim industry.

26 - 29 May, 2022

Presented at No. 9 Cork Street, FRIEZE

Explore.

An exhibition in partnership with FRIEZE London.

From DL1961, an exploration of the innovative fibers and sustainable technologies that are set to disrupt the denim industry. Explore.

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