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SMART DENIM STYLE GUIDE
MEN/WOMEN

Whats Makes DL the 24/7 Jean?

We look at denim as the tool that enables you to be amazing. So, we engineered everything in our line to live, breath
and move with you 24/7. No matter what, we have your back (and your bottom) too.

Smart Denim Technology

Our team of denim nerds is working relentlessly in labs, wash houses, design studios and factories to create the perfect fitting denim for our demanding lifestyle. Here is a list of technologies that makes DL the most revoloutionary jean on the market.

INTELLIGENT DENIM®

Our Intelligent Denim® is powered by SILVADUR™ Intelligent Freshness which protects denim from odor causing bacteria that builds up on jeans when worn. Why is that important? Because the addition of SILVADUR means consumers can wash their denim less often with confidence. And, jeans will last longer too. Jeans made with SILVADUR are protected against unwanted bacteria that can lead to odor, discoloration, loss of tensile strength or elasticity.

Fewer washes is good news for jeans and good news for the planet. Think of the water and energy saved over the life of the jeans!

PERFORMANCE DENIM

A Revolutionary 4-Way Streatch designed to outperform any other garment in your closet. This innovative men’s jean moves 360°, provides 24/7 comfort and shape retention and boasts moisture wicking technology and SILVADUR™ odor resistent treatment.

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CHARACTERISTICS:

Woven with American Cotton
Features T400 Lycra Fibers
COOLMAX Technology
360° Movement
Cross-Weave Technology
INTELLIGENT DENIM® Odor Resistence

INSTASCULPT

Microsculpt your legs, butt and midsection with this innovative mid-rise skinny jean. Using revolutionary denim fabrics designed to never sag, bag or lose shape this jean is the combination of the perfect fit and superior quality to instantly elongate, slim, tone and lift your legs and butt. Engineered for 24/7 comfort, fit and shape retention no matter what you do.

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CHARACTERISTICS:

Woven with American Cotton
Features T400 Lycra Fibers
9” Mid-Rise
31” Inseam for All-Season Wear
Butt-Lifting Pocket Placement
No Baggy Knees
Available in both DLX and dlpro

INTRODUCING

ACTIVEX

A PERFORMANCE DENIM COLLECTION FOR BOYS AND GIRLS CRAFTED WITH REVOLUTIONARY DLX TECHNOLOGY DESIGNED TO MOVE 360° AND NEVER SAG, BAG OR LOSE SHAPE- NO MATTER WHAT THEY DO.

COMING SOON

CHARACTERISTICS:

Woven with American Cotton
Features T400 Lycra Fibers
COOLMAX Technology
360° Movement
Cross-Weave Technology
INTELLIGENT DENIM® Odor Resistence

DLX

Our classic DLX denim provides unparalleled comfort, fit and shape retention. This unique blend of American Cotton and XFIT Lyrca ® moves 360° and stretches 4-Ways making it the perfect fitting jean 24/7.

dlpro

We consider dlpro is denim designed to save the world. This innovative jean is constructed using Lenzing’s ProModal fibers, Lycra and American Cotton. The result is a jean that has excellent performance qualities but with the added bonus of an exceptionally soft hand feel.

The super absorbent ProModal fibers cut the dying, washing and treating process in half, thus conserving water, dyes, energy and time.

XTWILL

Our performance XTWILLs are designed in both fit and fabrication to be worn all year long. Constructed using XFIT Lycra® and American Cotton, these breathable supersoft twills come in a range of classic and fashion colors to give 24/7 comfort and style. Perfect for both office and leisure wear.