In September 2008, DL1961 Premium Denim launched in New York City with a mission to create "the perfect fitting jeans". The line is crafted exclusively with XFIT LYCRA® denim- a fabric that not only molds to each individual's body but boasts 90% shape retention. XFIT LYCRA® means the end to jeans that sag, bag and lose their shape.

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DL1961

We have gone a bit instagram crazy and so we decided to share these photos with all of our DL fanatics out there. This week we shot our fall campaign and although we can't share all the delicious moments with you, we can definitely give you a sneak peak. In other news, the polka trend with well represented this week with two DL crew members sporting the fun pair.

To be featured in our instagram gallery please tag us in photos @dl1961jean or #dl1961