Laura is wearing Zia Vest in Flax and Taylor Short in Flax
Laura is wearing Zoie Wide Leg in Alpine Green
As someone who loves denim, how would you say it fits into your wardrobe? What do you look for in a pair of jeans?
When it comes to denim I get quite addicted to one shape, one particular jean, and wear it over and over for a few months. I need any denim I wear to be really comfortable, like a second skin so I can throw it on and go. My current favorite is actually the Desi Vintage Boot, from DL1961. I can wear it from the morning through to dinner, it works with any shoe or top I throw on.
With your buying expertise and current position as a consultant, how do you see the industry and consumer evolving in the coming years? What do people truly want from their fashion/dressing experience?
Since we’re in an era of product, brands are reconnecting to their roots through focusing on key products per season, a more pragmatic offering. Consumers want to be a part of a lifestyle. Offering products without any story is where you’ll lose them. They want to be reassured that what they’re purchasing is the right fit for rhythm, schedule, lifestyle.
What drew you to founding a pre-loved marketplace for kids?
I’m a true believer that a lot of the best pieces are the ones that get away. Often you’re not necessarily ready for those pieces when they’re out, and then it’s too late once you finally want them. The secondhand economy is just brilliant for this exact reason. It also allows products to stay relevant for longer as everyone is not at the same stage of emotional awareness when it comes to trends whilst also expanding the lifespan of the garment.
When I had my kids I realized we didn’t have this option, it was either full price or sales. There is no trend element within the kids world and I wanted to offer more shelf time to those pieces.
Starting the company during COVID also allowed me to focus more on sustainability during a time when everyone was trying to do their part.
This interview has been edited for length and clarity.
What drew you to founding a pre-loved marketplace for kids?
I’m a true believer that a lot of the best pieces are the ones that get away. Often you’re not necessarily ready for those pieces when they’re out, and then it’s too late once you finally want them. The secondhand economy is just brilliant for this exact reason. It also allows products to stay relevant for longer as everyone is not at the same stage of emotional awareness when it comes to trends whilst also expanding the lifespan of the garment.
When I had my kids I realized we didn’t have this option, it was either full price or sales. There is no trend element within the kids world and I wanted to offer more shelf time to those pieces.
Starting the company during COVID also allowed me to focus more on sustainability during a time when everyone was trying to do their part.
This interview has been edited for length and clarity.
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