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Privacy Policy

LAST UPDATED: MAY 31, 2018

DL1961 Premium Denim ("DL1961," "Us," "Our," or "We") and its subsidiary and affiliate companies respect the privacy rights of its online visitors ("you," "your," or "yours") and recognize the importance of protecting all information collected through www.dl1961.com ("this Web site.") This Privacy Policy addresses the use and disclosure of personal information we collect from you. By visiting this Web site, or providing your information to us, you are accepting the practices as stated in this Privacy Policy. If you do not accept this Privacy Policy, please exit this Web site immediately.

Information We Collect

Information we collect directly from you

We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, or interact with us on the phone or social media. The types of personal data we may collect directly from you include:

  • Contact information, such as your name, email address, mailing address, and phone number;
  • Account information, such as your username and password;
  • Billing information, such as credit card details and billing address;
  • Optional information you may choose to provide, such as your date of birth, gender, and social handles;
  • Any other information you choose to provide.

Information about your use of our Services

We collect information about your use of the Services, such as the products you buy or express interest in.

Information we collect from other sources

When you access the Services through a social network, we collect information from the social network in accordance with your settings on the social network. If you interact with us on social media, we will collect information about those interactions. The information we may collect includes your name, picture, and email address. We may also collect information about you from third parties, including mailing list providers and publicly available sources.

Information we collect by automated means

When you visit our sites, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include: URLs that refer visitors to our websites;

  • Search terms used to reach our websites;
  • Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
  • Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, and which emails you may have opened); and
  • Usage information (such as the number and frequency of visitors to our websites).

We may associate this information with your DL1961 account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with DL1961.

Our Privacy Policy explains how we collect and use information from and about you when you visit our website, create an account with us, visit our retail locations, or otherwise interact with us. This policy explains more about how we use cookies and your choices concerning cookies.

What are Cookies?

Like most websites, we use cookies and similar technologies to remember things about you so that we can provide you with a better experience.

Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). For example, we partner with third-party analytics providers, like Google, which set cookies when you visit our websites. This helps us understand how you are using our Services so that we can improve them.

  • Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
  • Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.

How We Use Cookies

We use cookies for a number of reasons, like helping us see which features are most popular, counting visitors to a page, improving our users’ experience, keeping our services secure, and generally providing you with a better experience. The cookies we use generally fall into one of the following categories. 

Category of Cookies 
 Why We Use These Cookies 
Technical

These cookies are essential for our services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies. 

Preferences

We use these cookies to remember your settings and preferences.

Security

We use these cookies to help identify and prevent security risks.

Performance

We use these cookies to collect information about how you interact with our services and to help us improve them.

Analytics

We use these cookies to help us understand and improve our services. 

Advertising

We and our advertising partners use these cookies to deliver advertisements, to make them more relevant and meaningful to visitors to our website, and to track the efficiency of our advertising campaigns, both on our services and on other websites. 

 

Your Choices

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our services may not function properly.

 Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by DL1961 and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.

How We Use Your Information

We may use the information we collect to deliver the products you request, to maintain and customize your account and our interactions with you, and to provide, maintain, and improve our Services. We also use the information we collect to:

  • Communicate with you about our Services;
  • Respond to your requests, inquiries, comments, and suggestions;
  • Facilitate your engagement with the Services, including to enable you to post comments and reviews;
  • Offer contests, sweepstakes, or other promotions;
  • Conduct or administer surveys and other market research; and
  • Protect against, identify, investigate, and respond to fraud or other illegal activity. 

How We Share Your Information

We may share the information we collect:

  • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support;
  • With select partners as a part of co-sponsored promotions;
  • To comply with a legal or regulatory obligation, protect and defend DL1961’s rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
  • Between and among DL1961’s current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
  • With your consent and at your direction.

When you provide a product review or other user content, that content will be publicly posted. We may also share aggregate or de-identified data that does not identify you personally.

Your Rights and Choices

Managing or deleting your DL1961 account

You may review, update, or modify your account information, including profile and contact information, at any time by logging into your DL1961 account. You may delete your DL1961 account by emailing [email protected]

Opting out of email marketing

You may unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).

Restricting cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Children

Our Services are not designed for children and do not knowingly collect personal data from children. If you have reason to believe that a child has provided personal data to us, please contact us, and we will endeavor to delete that information from our databases.

Data Transfers

DL1961 is headquartered in the United States, and we have operations and entities in the United States and other countries. As such, we may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

Residents of the European Economic Area

If you are a resident of the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the processing of your personal data.

Legal Basis for Processing

If you are a resident of the EEA, we process your personal data when:

  • We need to use your personal data to perform our responsibilities under our contract with you (e.g., processing payments for and providing the DL1961 products you have ordered).
  • We have a legitimate interest in processing your personal data. For example, we may process your personal data to send you marketing communications and to provide, secure, and improve our Services.
  • We have your consent to do so.

Data subject requests

If you are a resident of the EEA, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below. If you have a DL1961 account, you may also review, update, and delete certain personal data by logging into your account.

Questions or Complaints

If you are a resident of the EEA and have a concern about our practices concerning the processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

Links to Other Websites and Third-Party Content

We may provide links to third-party websites, services, and applications, such as Facebook, that are not operated or controlled by DL1961. This Privacy Policy does not apply to third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party service before providing any information to or through them.

The Services may include an activity feed, social media buttons and widgets, such as the Facebook "Like" button or the "Share This" button. Your interactions with these features are governed by the privacy policy of the third-party service that provides the feature.

Data Retention

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.

California Privacy Rights

California law permits residents of California to request notice of how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: DL1961 Premium Denim, Inc., 498 7th Avenue Floor 21, New York, NY 10018, Attn: Legal.

Contacting DL1961

If you have questions or concerns regarding this Privacy Policy, or would like to update your preferences or information we have about you, please contact us at the information provided below. We will take all reasonable steps to respond to your request.

DL1961 Premium Denim, Inc.
498 7th Avenue, Floor 21
New York, NY 10018

 

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