Privacy Policy


DL1961 Premium Denim ("DL1961," "Us," "Our," or "We") and its subsidiary and affiliate companies respect the privacy rights of its online visitors ("you," "your," or "yours") and recognize the importance of protecting all information collected through ("this Web site.") This Privacy Policy addresses the use and disclosure of personal information we collect from you. By visiting this Web site, or providing your information to us, you are accepting the practices as stated in this Privacy Policy. If you do not accept this Privacy Policy, please exit this Web site immediately.


DL1961 collects and stores information from visitors to this Web site, including those who register their information or who use the online store. When placing an order, we reserve the right to collect and store the following information: name, billing address, shipping address, email address, telephone number (if provided,) credit card number, and expiration date. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, and to provide customer service. This information also may be used for our own marketing and internal business purposes, as well as to contact you about sales, special offers, and new site features, unless requested otherwise.

We may collect and store certain other information automatically whenever you interact with this Web site. For example, we may collect your IP address, browser information and reference site domain name every time you visit this Web site. We also may collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web site and to provide our customers with a fulfilling shopping experience.

Also, like many web sites, we use "cookies," which are files stored on your computer's hard drive by your browser. We use cookies to ascertain which web pages are visited and how often. This is in order to make our Web site more user friendly and to give you a better experience when you return to the Web site. Cookies allow us to save your password so you do not have to re-enter it every time you visit our Web site. Most browsers accept cookies automatically, but also allow you to disable them. In order to provide you with a better shopping experience, we recommend that you leave cookies "turned on." Please note that our third-party advertising providers may also use cookies to gather information about your web viewing activities. Please see below for more information about our third-party advertising providers and how to opt out of targeted advertising.


On our behalf, we work with third parties that use their own technologies to provide tailored advertisements across the Internet. During your visit to this Web site, those third parties may use cookies, web beacons, and other technologies to collect information, such as, but not limited to, click stream information, your IP address, and time and date. This information may be used to analyze and track data as well as provide advertisements that may be of interest to you. Additional information about third-party advertising and opting out of having your browsing information used for advertising purposes can be found at


DL1961 collects various types of personal information about you both online and offline, as described in this Privacy Policy. Under California law, customers of DL1961 who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes.


This Web site is considered a "general audience website," and is not intended or directed for use by children. We do not sell or ship any items ordered through this Web site directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you may only use this Web site with the presence and involvement of a parent or guardian.


We do not share with others, or sell or rent to others, any personal information that you provide to us through this Web site except with your consent or as described in this Privacy Policy.

We may engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. We provide personal information to these third parties, but we authorize them to use this information only in connection with the services they perform.

You should also be aware that we may disclose specific information about you if required to do so by law, governmental request, process or court order, or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our Web sites or the public.


This Web site may contain links to Web sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Web sites. We encourage you to be aware of when you leave this Web site and to read the privacy policies of each and every Web site that you visit.

If you have accessed this Web site through a link from certain of our advertising or marketing partners, this Web site may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages may be collected by us, and our use of this information is governed by this Privacy Policy.


The security of your information is very important to us and we will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above. We use [Secure Socket Layer (SSL) encryption technology] to protect the security of your online order information.

While we implement these and other security measures on our sites, please note that 100% security is not always possible. You are responsible for protecting your information as well. Because your password permits access to your personal information, please do not disclose this information to others.

Because we are a global company, the data that we collect from you may be transferred to, and stored at, a destination outside the United States. Data we collect may also be processed by staff operating outside the United States who work for us or for one of our suppliers or service providers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details, and the provision of support services. By submitting your personal data, you agree to this transfer, storing, or processing. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.


To request access to your personal information or to have us correct your information, please contact us at 646-514-9736 ext. 107 or reach us via email at [email protected]

If you are registered with DL1961 on our Web site and would like us to remove you from our list, please contact us at 646-514-9736 ext. 107 or reach us via email at [email protected]


We may update this Privacy Policy at our sole discretion. When changes are made, we will post the updated policy along with the new effective date. We encourage you to check our policy periodically. If you have any questions or concerns regarding this Privacy Policy, please contact us at [email protected]

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