About Us


We're on a mission to rewrite the way denim is made. It’s no secret that traditional denim production is considered to be one of the most polluting processes – but we don’t believe it has to be that way.

From responsibly sourced raw materials to partnering with some of the world’s most socially responsible vendors, every step in our supply
chain is optimized to save a significant amount of water, energy and dye. The result? Sustainably crafted denim that’s designed to look better,
fit better and be better for the environment than your average pair.

our secret


Ethically sourced and carefully 
selected for its unique characteristics


Super-sculpting, high-retention, 
amazingly comfy stretch fibers


Distinctive natural pigments derived from 
plants and used to dye our denim


At DL1961, we dare to do denim differently.
Our story began in 2008 with 4 perfect fits, 1 revolutionary fabric and 1 timeless wash, designed for everyone — a focused, forward-thinking collection that refused to compromise
on ethics or integrity.  

A decade later, our passionate team and global network of socially responsible vendors are still pushing the boundaries of sustainability, quality
and innovation. We are proud to make the
world’s greenest high-performance denim.

Our goal has never been just to sculpt the body. Since day 1, we’ve sought to reshape the status quo. In the seasons to come, we hope to continue shining a spotlight on the issues challenging our communities, environment and ideologies — and insisting on better.

Terms and Conditions

Read the following carefully as clicking "I Agree" checkbox implies that you have read and accepted out Terms and Conditions.