About - Aug 2018

our story
Perfect fit, mindfully made

Since 2008, we've been on a mission to rewrite the way denim is made. It's no secret that traditional
denim production is considered to be one of the most polluting processes - but we don't believe it has
to be that way. From ethically sourced raw materials to partnering with some of the world, most
socially responsible vendors, every step in our supply chain is optimized to save a significant amount of
water, energy and dye. The result? Sustainably crafted denim that's designed to look better, fit better
and be better for the environment than your average pair.

Our story began with 4 perfect fits, 1 revolutionary fabric and 1 timeless wash, designed for everyone -
a focused, forward-thinking collection that refused to compromise on ethics or integrity. A decade later,
our passionate team is still pushing the boundaries of sustainability, quality and innovation. In the seasons to come,
we hope to continue shining a spotlight on the issues challenging our communities,
environment and ideologies- and insisting on better. Join us in our pursuit of better.

 

 

1990
Our passion is sparked and
our parent company is born

1991-2007
Through constant innovation
and experimentation, we
establish ourselves as leaders
in private label denim.

2014
We introduce Modal - a game-
changing fiber that
uses half the water, dye and
energy of traditional denim.

We outfit our
mill with a state-
of-the-art water
filtration system

1991
We fuse innovation and style
to open our technology-
driven mill, servicing global
denim brands.

2008
We introduce a revolutionary,
high performance fiber called
XFIT to the denim world.

2008
The success of XFIT plus year of
experience inspire us to launch our
own label, DL1961 Premium Denim.

2017
We install solar
panels to power our
factory oprations.

1990
Our passion is sparked and
our parent company is born

1991
We fuse innovation and style
to open our technology-
driven mill, servicing global
denim brands.

1991-2007
Through constant innovation
and experimentation, we
establish ourselves as leaders
in private label denim.

2008
We introduce a revolutionary,
high performance fiber called
XFIT to the denim world.

2008
The success of XFIT plus year of
experience inspire us to launch our
our own label, DL1961 Premium Denim.

2014
We introduce Modal - a game-changing
fiber that uses half the water,
dye and energy of traditional denim.


We outfit our mill with a
state- of-the-art water
filtration system

2017
We install solar
panels to power our
factory oprations.

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