In September 2008, DL1961 launched in New York City with a mission to create the perfect fitting jean, using the revolutionary technology XFIT LYCRA®. The collection is designed for those who simply demand more from their denim. Our jeans are crafted from technologically advanced fibers that move 360 degrees and make DL jeans the perfect garment to wear 24/7.


We believe that denim is universal and no one should be deprived of a perfect pair of jeans they can wear 24/7. So, no matter what your body type is, we have something amazing for you.


Our design team is devoted to creating the perfect fit for you season after season. We are constantly improving, innovating and changing the way you perceive denim and what you can do with it..


Our denim will out perform all other garments in your closet. Crafted from technologically advanced fibers that move 360 degrees and boasting 98% retention, our denim is designed to never sag, bag or lose shape.

Our classic DLX denim provides unparalleled comfort, fit and shape retention. This unique blend of American Cotton and XFIT Lycra® or Dual FX™ boasts moves 360 degrees, making it the perfect fitting jean 24/7.

With the addition of Lenzing’s ProModal™ fibers to our blend of American Cotton and XFIT Lycra® or DualFX™, dlpro denim boasts superb performance quality and the added bonus of exceptionally soft hand feel. The extremely absorbent ProModal™ fibers cut the dying, washing and treating process in half, conserving water, dyes, energy and time.

A performance denim collection for boys and girls crafted with revolutionary DLX technology designed to move 360° and never sag, bag or lose shape- no matter what they do.

Lycra and American Cotton are combined in a specialized construction and weaving process to create a breathable and flexible twill that can be worn all year long. Available in a range of classic and fashion colors, our XTWILLS are perfect for both the office and leisure wear.


We truly believe in delivering a promise to our customers. Designed to never sag, bag or lose shape, DL is made especially for you and your needs. So, jump, run, skip, slide, dance and be your amazing self. We have your back (and your bottom) covered.

If you're ever unhappy with any of our products please let us know and we are happy to do what we can to ensure that you are always satisfied with our product, service and values. Please email [email protected].