In September 2008, DL1961 launched in New York City with a mission to create
"the perfect fitting jean", using the revolutionary technology XFIT LYCRA®. The
collection is designed for those who simply demand more from their denim. Our
jeans are crafted from technologically advanced fibers that move 360 degrees.
These fabrics make DL jeans the perfect garment to wear 24/7 all while looking
effortless, chic and stylish.
We believe that denim is universal and no one should be deprived of a perfect pair
of jeans they can wear 24/7. So, no matter what your body type is, we have
something amazing for you.
Our design team is devoted to creating the perfect for you season after season.
We are constantly improving, innovating and changing the way you perceive
denim and what you can do with it.
Our DLX and dlpro fabrics have the ability to transform your essential
blues or favorite blacks into a 24/7 jean. Boasting 98% retention our
denim is designed to never sag, bag or lose shape.
DLX is crafted with XFIT Lycra® that instantly slims, tones and lifts all
while providing an excellent fit, comfort and feel.
dlpro is crafted with ProModal fibers that give the garment an incredible
hand feel and rich color. It is 50% more absorbent than cotton, making it
the ideal fabric for Summer months. The special quality of this fabric cuts
the processing time in half, thus using less water, dyes and energy, making
it the first ever environmentally friendly denim.
We truly believe in delivering a promise to our customers. Designed to never sag, bag
or lose shape, DL is made especially for you and your needs. So, jump, run, skip, slide,
dance and be your amazing self we have your back (and your bottom) covered.
If you're ever unhappy with any of our products please let us know and we are happy
to do what we can to ensure that you are always satisfied with our product, service and
values. Please email firstname.lastname@example.org.